Media has shifted its attention from
kaleidoscopic views of news and communication. The new identifications of media
are “media‐broker
diplomacy” , “alternative court trail room” and “marketing consultancy"
In media broker diplomacy, journalists
temporarily adopt the role of diplomats or officials. The journalists serve as
mediators in international negotiations; currently we see some News channel anchors are acting as diplomats for India to solve Kashmir issues with Pakistan.
They are journalists, not foreign secretaries or high commissioner. A mock
fight makes the situation real as if media will solve the international and bilateral issues.
Media becomes a court room and the its
judgments are based on the prime time survey. Twitter and Whatsapp message
decide the media justice. Do you think that Media can be an accuser, an investigator, judge and executioner?
It is difficult to play such roles at a time. Dr. Kafeel Khan was accused and stigmatized
as a murderer of 60 children at Govt hospital Gorkahpur by Electronic media. It has
happened much before the court’s decision. Recently he got a clean chit by Allahabad
high court. Now what will be the media’s stand to reinstate his lost esteem?
The popular social
media apps like Face Book, Twitter and WhatsApp are the New Media for accessing
news and worldwide views. They provide so much news, information and facts that
generally users don’t want to read or to access. Plethora of news, information
and facts put people in a dilemma between knowing and understanding. It also places
us in a paradoxical situation of trust and distrust. This creates a gap. Modern
digital society is very personalized in its selection and always prefers to
live in isolated state of information. Then it is becoming very hard to fill
the gap between belief and disbelief. Fake becomes real and Real becomes Fake
in this gap. Media is taking advantage of this situation. It hypes, spins,
twists and lie. Sometime we are convinced; if not then we are confused.
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